Soho Garden
Brand Identity Animation and Print Imagery
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Soho Garden is part buzzing urban scene, part tranquil walled garden offering a uniquely diverse mix of dining, pool lounging and nightlife experiences. GBH London created an illustrative design for the Soho Garden Bee as part of their new brand identity.
Gecko painstakingly converted this design into a highly detailed 3D sculpture lit and shaded like moulded bronze. This exquisite bee had to be revealed in style so an animation was created to slowly unveil it in a set of mysterious animated shots using light, shadow and reflection to tell a story.
Keep your eyes on our NEWS blog for a making-of coming soon!
Agency: GBH London
Client: Soho Garden, Dubai
Animation: Jonathan Lax
Sculpting: Christopher Lovell
Lighting, Environment: Jonathan Lax